Google has just lost a great antitrust case. A federal judge in Virginia ruled on Thursday that the giant of the search illegally maintained a monopoly in the online advertising market, taking advantage of its position to do more and crush the competition. The Department of Justice, which initiated the case along with several states, has asked Google to break.
For Google, and possibly a great technology as a whole, the moment of this news could not be worse.
“The court confirmed that Google used its monopoly power … to block editors and exclusive competence in advertising exchanges, violating the antimonopoly law and putting our digital markets and information environment under the control of Google,” said Barry Lynn, mentally. “That is illegal monopolization, simply and plain.”
Google suffering consecutive losses in court seems to be a turning point.
Google suffering consecutive losses in court seems to be a turning point.
“We are reaching a moment of integrity crisis,” said Davi Ottenheimer, vice president of trust and digital ethics in the Data Privacy Company. “And that is what we have to obtain a movement in the United States.
On the other hand, if we have learned some decades of antitrust application in the United States, it is that breaking large companies, such as large technology companies, is difficult. Microsoft Avoid a rupture after losing a historical antimonopoly case in 1998 in its grouping or Internet Explorer in Windows. The remedies of that ruling never increased competition in the navigator space and once helped to pave the way for Google Chrome, which is now a main character in Google’s antimonopoolio drama.
Nor do we know if Trump will stop these demands if he decides that this is what he hears. Zuckerberg, who has spent millions courting Trump in recent months, would probably love this option. Ferguson, the president of the FTC, recently told The Verge that “he would obey the legal orders” if Trump asks but “it would be very surprised if it had happened as that ever.”
