Drake has unveiled his first-ever eau de parfum via his high-end brand Better World Fragrance House.
Summer Mink is a rich amber woody composition that has been crafted by the Canadian rapper’s brand in collaboration with senior perfumer Michael Carby of Givaudan.
It is the latest addition to Drake’s luxury brand, which was created in partnership with beauty manufacturer Parlux and comprises a range of candles and Carby Musk perfume oil.
Summer Ink has top notes of Italian citrus, clary sage and petitgrain; middle notes of jasmine sambac and rose oil spices; and a base of vetiver, ambrofix and musk.
It “embodies the unexpected – the indulgence of wearing mink in the summer, defying conventions of seasonality and gender while embracing bold sophistication,” read a statement from the brand.
Summer Ink will exclusively debut on US retailer Ulta Beauty’s website on 11 May and then go into 1,400 stores nationwide on 12 May.
“This launch marks an exciting new chapter in our partnership with Drake, driven by a shared passion for innovation, quality and design,” said Lori Singer, President of Parlux, which has the licensing deal for Better World Fragrance House.
“With its striking bottle and meticulously crafted scent, Summer Mink delivers a standout fragrance experience.
“Its exclusive nationwide debut at Ulta Beauty… represents a major milestone for Better World Fragrance House – bringing Drake’s vision to life for an even broader audience through a premier retail destination.
“We are thrilled for consumers to experience it.”
Summer Mink is housed in a globe-shaped bottle in the brand’s signature midnight blue hue.
It costs US$148 for 3.4oz and is available to buy on Better World Fragrance House’s website.
Parlux is a beauty company known for creating and distributing globally recognised fragrance and grooming brands.
Billie Eilish Fragrances, Paris Hilton Fragrances, Kenneth Cole, Vince Camuto and Steve Madden sit within its portfolio.
