US-based cinnamon roll franchise Cinnaholic has redeployed Square’s commerce tools across 85 outlets after a brief switch to a competing system.
The plant-based bakery chain ran its business with Square, Block’s inaugural product, for 12 years before spending last year testing an alternative.
Block head of sales and marketing Nick Molnar said: “Cinnaholic’s return to Square demonstrates that we are the right platform to support fast-growing quick service franchises as they expand.”
As part of the redeployment, Cinnaholic has deployed Square’s end-to-end tools, powered by Square for Franchises, to manage its operations across multiple locations from a central platform.
Square for Franchises provides “visibility at the headquarters level” while supporting individual stores with faster payments and real-time performance data.
For store locations, Cinnaholic has adopted Square Register and Square Stand as its payment and point-of-sale hardware.
The company will also use Square Loyalty to run its rewards initiatives and Square Marketing to handle automated customer communications.
Cinnaholic VP of Operations Karen Bustios said, “We grew Cinnaholic on Square, and while we took a break and tried another provider, we realized Square was the right technology solution to continue growing our business.
“And Square’s platform offers the reliability, support and franchise capabilities we need to scale with confidence.”
Established in 2010 in Berkeley, California, Cinnaholic has expanded from a single store to a network of franchises throughout North America.
The company markets its cinnamon rolls as “100% plant-based” and free of dairy, lactose, eggs, and cholesterol.
Beyond its current 85 locations, Cinnaholic expects to open ten additional stores in 2026, with another 20 sites reportedly in development.
In January, Vietnamese-American beverage chain 7 Leaves café decided to implement Square’s commerce tools across its 44 US locations.
“Cinnaholic Reimplements Square Systems Across Franchise Network” was created and originally published by Verdict Food Service, a brand owned by GlobalData.
The information contained on this site has been included in good faith for general information purposes only. It is not intended to be advice on which you should rely, and we make no representation or warranty, whether express or implied, as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action based on the content on our site.
