Some ideas of the “globes” 2025 brand index:
1. The exaggeration of AI cannot affect the brand index
In the last year, it has seemed as artificial intelligence software designed, it is everywhere: in chatbots, on telephones and on televisions. The result: brands such as Samsung and Google Star in the index thanks to the fact that they incorporate AI tools into their devices and applications.
Despite the broad use of devices with AI capacities, AI engines have struggled to become the main current among consumers. The only engine that has managed to reach the list of 100 leading brands, and that only in 64th place is the open ia chatpt. It seems that despite the exaggeration, and despite the fact that 65% of the Israelis report that they use AI tools (accorders for the findings of the Institute of Democracy of Israel), there is some way to go to complete the revolution. However, never, we would be surprised that AI engines were strengthened in the brand index next year.
2. Work, study, leisure: the world is on the Internet
Six of the ten leading brands do not belong to physical products, but to applications that accompany our daily lives. This should not surprise ourselves: we do everything on the Internet, work, study and leisure. Our constant presence on the web is reflected at the top of the brand index. Waze is first, to move; WhatsApp is as follows, to communicate; And then Google, which has become a synonym of the Internet itself.
3. Dominant food products among Israeli consumers
A substantial proportion of brands, both Israeli and foreign, is connected with food and drinks. This is an indication of the important role of the food industry in the mind of the Israeli consumer. Bamba, which occupies fourth place, is the most beloved brand in the general ranking and first in the food, cases and toilet category. Immediately after other main brands that were placed in the hundred best, such as the chocolate, Tapuchips and May Eden come.
On the contrary, the supermarket chains failed to reach the hundred best. The upper chain in the ranking, Rami Levy, only reached 76th place, with Osher Ad in 90 and Shufersal at 115º. It could be that public associates increase more prices with supermarket chains and less with food brands, or perhaps that loyalty to food brands is stronger than loyalty to those who sell them.
4. A sigh of relief: Thank God, the brand is not on the list
There are companies that fix them quite well to be a winning brand, which attract us instead of their competitors and, nevertheless, they do not stand out too much, since we have had a belly of the profits they get on our backs.
Thus, for example, the fact that Bamba (4) leads the company that does, OSEM (47), for a large gap, or that the parah chocolate (11) and the tapuchips (14) are far ahead of their manufacturer Strauss (46) is a Werning formula. Be as angry as you want with the companies that make us millions, but continue to place Bamba and Tapuchips on the tram of your supermarket. Or take shufersal (115), which is aware that many Israelis associate their brand with many higher prices than in their competitors. Recently he eliminated his name from his own brand and revived the discount mark of the branches of the universe, without a word on Shufersal.
Perhaps the pending example are the great banks. Leumi and Hapoalim were pushed to places 156 and 157, despite the enormous money they throw into their brands. But do not be deceived: it is not a mistake, it is a characteristic. As long as they remain dominant, they can relax perfectly about it.
And then, of course, there is Al, the airline that has governed our heavens during the last eight Monhs. The veteran brand, classified in 61st position on the list, does not need our indulgence. In any case, anyone looking for a safe flight turns to him.
5. Despite complaints, public institutions stand out
Allegh Israelis like to criticize public bodies, in the thesis of practice, great institutions are a substantial part of the daily life of Israeli consumers and find places in the hundred main brands. Hospitals receive criticism for overcrowding, long waiting times and treatment conditions; Public transport brands (Israel Railways, RAV KAV) are scheduled for delays and breakdown; and the public broadcaster Can 11 is presented as politically a unique sale.
On the one hand, it can be argued that the average Israeli depends on these public services, but on the other hand, the fact that the list of the 100 leading brands indicates that or it has some consideration for them, and can even see or stabilize.
6. Chinese brands penetrate
Eleven of brands examined for the index are Chinese, indicating a change in the perception of Israeli consumers. Chinese brands are no longer considered simply cheap, but to a large extent they are perceived as innovative, accessible and varied, as special in the car market (Chery, Byd, yellowish, etc.), electronics (OnePlus).
This indicates a change in consumer preference, the W YWeby brand becomes legitimate and is equally preferred to western marks, partly among young people looking for money.
The ten best brands in Israel in the 2025 ranking:
1. Waze
2. WhatsApp
3. Google
4. Bamba
5. Google Maps
6. Samsung
7. Microsoft
8. YouTube
9. Android
10. Pastry
Posted by Globes, Israel Business News – Y.globes.co.il – on July 24, 2025.
© Copyright of Globes Editor Itonut (1983) Ltd., 2025.