Something's not right with the food scene for kids in America. The numbers tell the story. More kids are obese. Diabetes is showing up earlier. A lot of kids have…
For some time now, almost since its inception, Peloton has avoided communicating why it is relevantly differentiated from other exercise platforms. Even though Peloton has a unique and significant purpose…
Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say they’re confident they can keep up with new social media…
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially…
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually…
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a…
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like…
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals.…
I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions…
In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every marketer should be considering AI to supercharge that strategy. If…
Exploring AI’s Impact on Hospitality: What to Expect in 2025 The hospitality industry is changing quickly, and AI in hospitality is a big part of this shift. In 2025, advanced…
Which Hotel Metrics Will Transform Guest Engagement and Drive Bookings with CRM? What if you’re running a hotel where guests keep returning, you hit the bull’s eye with your ads,…
Personalized Hotel Marketing: The Key to Boost Sales The hospitality industry is highly competitive, with more than 187,000 hotels in the world. With so many options, it can be challenging for…
Transforming Hospitality with AI Personalization: From Booking to Loyalty As reported by Expedia Group, 54% of global travelers expect personalized experiences based on their past behaviors and unique interests. Not…
Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Just look at Cosmetify’s success. This beauty retailer was struggling with an all-too-common…
TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans…

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