Billionaire entrepreneur: This No. 1 skill sets me apart—it’s the real way to do ‘almost anything’ successfully
One simple skill can help you succeed — in business, relationships or anything else — more than nearly any other, says billionaire entrepreneur Ron Shaich. Simple, though perhaps not easy:…
How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a…
Here are the 23 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like…
Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals.…
How to master the basics of social media advertising [+ 5 examples]
I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions…
AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts
In 2025, every marketing team needs a strong social media strategy to meet their customers where they're at. And every marketer should be considering AI to supercharge that strategy. If…
AI in Hospitality: What to Expect in 2025 and Beyond
Exploring AI’s Impact on Hospitality: What to Expect in 2025 The hospitality industry is changing quickly, and AI in hospitality is a big part of this shift. In 2025, advanced…
Metrics That Matter: Boost Engagement & Bookings with Hotel CRM
Which Hotel Metrics Will Transform Guest Engagement and Drive Bookings with CRM? What if you’re running a hotel where guests keep returning, you hit the bull’s eye with your ads,…
The Power of Personalization in Hotel Sales & Marketing
Personalized Hotel Marketing: The Key to Boost Sales The hospitality industry is highly competitive, with more than 187,000 hotels in the world. With so many options, it can be challenging for…
AI Personalization in Hospitality: Elevate the Guest Experience
Transforming Hospitality with AI Personalization: From Booking to Loyalty As reported by Expedia Group, 54% of global travelers expect personalized experiences based on their past behaviors and unique interests. Not…
6 Proven Steps to Master Ecommerce Keyword Research
Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Just look at Cosmetify’s success. This beauty retailer was struggling with an all-too-common…
13 Best TikTok Tools For Fast Audience Growth (2025)
TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans…
5 Things to Consider When Using a Twitch Promotion Service (2025)
Twitch has become one of the top social media networks to make money through live streams. While Twitch has a more niche-specific audience, it’s got huge potential for popular users…
Steak Night Just Got Serious – Meet the Weber Spirit EP-435
Tool in Action When it comes to backyard grilling, Weber is one of those names everyone knows. It’s been a staple on patios for decades, known for reliable performance, solid…
How to Clean Your Grill After a Long Winter (Without Ruining It)
Tool in Action I know, I know, another grilling article. You’d think I’d be done by now and honestly, I was planning to be. Just one more and that was…
Hilti VC 5 Construction Vacuum – Tough, Compact, and Built to Work
Tool in Action I’ve been a Hilti fan for decades—since the late ’80s, actually—and that loyalty isn’t just about brand name. It’s about trust. Tools come and go, but Hilti…
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