Charlie Javice, founder of a startup purchased by JPMorgan Chase in 2021, was convicted in federal court Friday of defrauding the bank by vastly overstating the company’s customer list. The jury decision comes after weeks of…
Life can change in a second. One day, everything feels smooth. Next, a surprise event can shake up your whole world. It might be a workplace injury, a car accident,…
The Department of Defense (DoD) is pushing forward its mission to safeguard sensitive government data by implementing the Cybersecurity Maturity Model Certification (CMMC) 2.0. This streamlined revision of the original…
Car accidents are an unfortunate reality that many individuals will experience at some point in their lives. While the physical and emotional impacts are immediate, navigating the legal complexities that…
If you’ve ever landed in Bali at the crack of dawn with your hotel check-in still hours away and your suitcase practically begging you to carry it like a newborn,…
Harley-Davidson is in trouble again. The iconic American brand faces another C-suite crisis as it is losing another CEO. And, this will likely mean another strategy. Harley-Davidson has cycled through…
From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly yet often overlooked. So, this year, I…
Can a CEO build a brand that is bigger than their company’s? A truly iconic brand? Can a CEO brand have the power to transfer from one business to bring…
Starbucks has just re-learned what business it’s actually in. It discovered that its customers’ Job to be Done isn’t to “get coffee.” Rather, they’re seeking an experience. The company’s new…
For some time now, almost since its inception, Peloton has avoided communicating why it is relevantly differentiated from other exercise platforms. Even though Peloton has a unique and significant purpose…
Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say they’re confident they can keep up with new social media…
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially…
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually…
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a…
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like…
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals.…

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