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How American Politics have Affected What’s Popular on TikTok Shop
TikTok Shop is by far the fastest-growing e-commerce platform. As of March, it’s been beating Amazon and Temu…
WineTok is the Happy Hour Corner of the Internet
You can have a happy hour wherever you are with WineTok, a drink-and-dining trend that is taking TikTok…
Why Your Pride Marketing this Year has to be Flawless
LGBTQ+ Pride has existed long before corporate America chose to acknowledge it and will exist long after. For…
Pinterest is (Finally) Combating AI Slop
Pinterest is a platform most known for its easy ability to save and share ideas related to many…
How To Extend Lifespan of Your HVAC System with Duct Repairs
The HVAC system is essential for ensuring your home is comfortable all year round. However, poor connections, leaks,…
How Remote Worker Apps Can Improve Team Collaboration and Communication
Remote work isn’t just a trend anymore—it’s how businesses operate now, giving people flexibility and letting companies tap…
How to Stay Financially Afloat When Life Doesn’t Go as Planned
Life can change in a second. One day, everything feels smooth. Next, a surprise event can shake up…
The Road to CMMC 2.0: What Defense Contractors Should Be Doing Right Now
The Department of Defense (DoD) is pushing forward its mission to safeguard sensitive government data by implementing the…
How Local Legal Help Can Make a Difference After a Crash
Car accidents are an unfortunate reality that many individuals will experience at some point in their lives. While…
Travel Light, Travel Right: How Bounce Luggage Storage Is Revolutionizing the Way We Explore Bali—and the World
If you’ve ever landed in Bali at the crack of dawn with your hotel check-in still hours away…
Harley-Davidson Needs More Than An Age-Defying Strategy
Harley-Davidson is in trouble again. The iconic American brand faces another C-suite crisis as it is losing another…
Brands And The Rising Value Of Trust
From all my years in research and consulting, I think I’ve learned a thing or two about marketing…
What Makes A Powerful CEO Brand?
Can a CEO build a brand that is bigger than their company’s? A truly iconic brand? Can a…
Starbucks Rediscovers Its Human Side
Starbucks has just re-learned what business it’s actually in. It discovered that its customers’ Job to be Done…
Brand Management Mistakes Hold Back Peloton
For some time now, almost since its inception, Peloton has avoided communicating why it is relevantly differentiated from…