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Why Quirky, Aesthetic Products Dominate Social Media
In a scroll-heavy world where attention is currency, it’s not the sleek, polished products that often go viral…
Advertising Works By Changing Reference Points
From all my years in research and consulting, I think I’ve learned a thing or two about marketing…
45 landing page design examples to inspire your own
Looking for landing page design examples and tools to create high-converting pages? There are so many elements that…
How to plan a seasonal marketing campaign: A 5-step strategy
As a marketer, I always keep track of whatever holidays are rolling around each month for my seasonal…
The best social media platforms for video content in 2025 [consumer data]
Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram,…
How to Do Realistic SEO Forecasting Step-by-Step (+ Template)
You’re setting goals. Publishing content. Reporting on growth. But deep down, you’re still asking: “Are we aiming too…
Canva User and Revenue Statistics
Substack was initially released in August 2023 as a graphic design platform. Within its first year since release,…
Title Tags: How to Write Them (+ Steal Our Formulas)
You can create the most helpful, well-optimized content on the web. But if you mess up the title…
Brand Management Considerations For Anti-American Sentiment
There has been considerable hand-wringing recently about the decline in global stature, anti-American sentiment, and boycotts of U.S.…
Be human or be ignored — why authenticity matters and how my brand helped me launch a business
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal…
Supercharge your productivity with an AI project assistant: A step-by-step approach
When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that…
Reddit marketing mistakes to avoid in your social media strategy
Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that…
Does Quora work for marketing?
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated…
The CMO Role Needs A Rebrand
This is yet another milestone moment for marketing and brand management. Why? Because the pages of our business…
The Growth Hack Era is ending, according to Digiday’s former Editor-in-Chief
Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social…