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This 32-year-old tech start-up founder wants would-be entrepreneurs to know 2 things
At 32, Melanie Perkins is one of the world’s youngest female tech unicorn founders. Her online design start-up…
Five ways to avoid pain and injury when starting a new exercise regime
Getting in the habit of exercising isn't easy. Not only is finding the time to exercise a major…
Head coach Benkenstein leaves struggling Lancashire
Lancashire have parted company with men's head coach Dale Benkenstein after a winless first two months of the…
No coaches, no worries? How action sport athletes are bucking traditional sports pathways
Action sports used to be a niche interest but they are continuing to gain in popularity, especially among younger…
Instagram vs YouTube Influencers: Which Platform Moves the Needle for Your Brand?
When it comes to influencer marketing, two platforms consistently lead the pack: Instagram and YouTube. Both are home…
Brands Take Note: Demographics Matter Most
From all my years in research and consulting, I think I’ve learned a thing or two about marketing…
We asked customers how they like to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing…
Is Threads losing steam? Here’s what we know [new research]
When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less…
Why Earned Media Matters More Than Ever in a Crowded Marketplace
Image Source The marketplace is becoming more crowded than ever in our digital era. If you own…
41 Instagram features, hacks, & tips everyone should know about
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth…
Debunked by AI: The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of…
These 10 AI Stats & Trends Sound Made Up — But They’re Not
The global AI industry is growing fast — like, really fast. It’s on track to grow at 36.6%…
Your Brand Is What Is Received, Not What Is Sent
I’ve been spending many, many years working with various sized brands – from huge multi-nationals to smaller scale…
How to boost your marketing game using Threads (Meta’s Twitter rival)
When Instagram released Threads in July of 2023 as a competing platform to X (previously Twitter), I’ll admit…
The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive…